Latest blogs and resources

April 3, 2025

Automating Success: How Spectre Streamlined Wilson Estate Agents’ Marketing Strategies

Wilson Estate Agents adopted Spectre’s all-in-one marketing tool to help them get moving quickly after Jack took full ownership.

Marketing Suite

Case Studies

April 1, 2025

What’s new in Spectre? Development Update: March 2025

We're bringing you a fresh round of updates that will enhance your Spectre experience and streamline your workflow.

Marketing Suite

Product Update

March 31, 2025

Streamline Your Marketing With New Professionally Designed Email Templates

Discover the different of email templates now available, how to use them and some key considerations to help ensure your emails deliver the best results.

Email Marketing

Insights

March 18, 2025

3 Ways To Stay Ahead With Spectre Property Reports

Spectre Property Reports make finding this competitive edge easy. With access to insightful data and flexible design options for creating property reports, Spectre empowers your agency with everything you need to ‘wow’ customers from the very first interaction, helping to make you the obvious choice when it comes to instructing an agent.

Property Reports

Insights

March 13, 2025

The Importance of Data in Email Marketing for Estate Agents

We’ll explore the crucial role data plays in email marketing and how estate agents can leverage accurate, up-to-date data to achieve better engagement and drive more conversions.

Email Marketing

Insights

March 11, 2025

3 Ways Spectre Email Helps to Automate Your Agency's Communication

Much of the manual effort of sending emails is taken care of with functionality that allows you to create highly targeted, visually stunning emails in seconds. And, with advanced triggers and intuitive journey builder, Spectre Email helps you to totally automate your agency's communication through these three key features.

Email Marketing

Insights

March 6, 2025

7 Emails You Should Be Sending From Your Estate Agency

In this blog, we’ll explore the essential types of emails your estate agency should be sending to build trust, nurture leads, and generate more listings. We’ll also show you how you can take full advantage of Spectre Email to engage your audience, every step of their journey.

Email Marketing

Insights

March 4, 2025

How Estate Agents Can Build Effective Email Lists

Building a high-quality email list is the foundation of any successful email marketing strategy. This blog will walk you through the key steps to create, grow, and maintain a robust email list, ensuring you reach the right people and drive results for your estate agency.

Email Marketing

Insights

February 27, 2025

Part 5: The Do’s and Don’ts of Email For Estate Agents - Content

In this final part of the series, we’ll dive into the Do’s and Don’ts of creating effective email content and messaging for estate agents. This will help you craft emails that not only engage recipients but also drive conversions.

Email Marketing

Insights

February 26, 2025

What’s new in Spectre? Development Update: February 2025

With 2025 well underway, we’re excited to bring you the latest updates to Spectre that will enhance how you manage your agency’s outreach and follow-ups.

Marketing Suite

Product Update

February 25, 2025

Part 4: The Do’s and Don’ts of Email For Estate Agents - Functionality

In this part of the series, we’ll cover the essential do’s and don’ts of email functionality, helping you create emails that not only look great but also perform smoothly for every recipient, no matter where or how they view them.

Email Marketing

Insights

February 24, 2025

Get The Most Out Of Email Marketing with AI: Email Journeys

Nurturing leads is essential to securing instructions, yet many estate agents struggle to create effective email journeys. In this blog, we cover how Spectre AI can help estate agents send the right message to the right lead at the right time, improving engagement and ultimately increasing instructions.

Email Marketing

Insights

April 10, 2025

Property Reports Playbook: Turn Data into Deals

Your property reports are only as strong as the data that’s behind them. Download our new comprehensive guide to leveraging data for your property reports to create impactful reports, maximise lead generation and build a steady stream of engaged leads.

Email Marketing: What Agents Should Be Sending in 2025

Unlock the full potential of email marketing for your estate agency. Download our comprehensive guide to creating powerful email campaigns that engage vendors, nurture leads, and deliver real agency growth.

Spectre Market Report - Q4 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

October 7, 2024

Spectre Market Report - Q3 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

July 17, 2024

Boosting your direct mail campaign success: A guide for estate agents

Access our latest must-have how-to guide. Packed with actionable tips and expert insights, this guide is designed to help you elevate your direct mail campaigns and achieve remarkable results.

Direct Mail Marketing

June 1, 2024

Spectre Market Report - Q2 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

April 1, 2024

Spectre Market Report - Q1 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

January 1, 2024

Spectre Market Report - Q4 2023

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

July 10, 2023

Spectre Market Report - Q2 2023

Our in-depth review of the Q2 housing market and our expert predictions for the next quarter.

April 12, 2023

Spectre Brochure

We take you through how the Spectre works and how it can revolutionise your marketing.

December 10, 2022

Spectre Market Report - Q1 2023

Our in-depth review of the Q1 housing market and expert predictions for the next quarter.

Ultimate Estate Agent Social Media Handbook

Are you ready to take your estate agency's social media presence to the next level? Download our latest comprehensive guide to mastering social media and driving real results.

Social Media

E-Guide

Crafting the Perfect Direct Mail Letter

Direct mail remains a powerful marketing tool for your agency, especially when it’s carefully crafted and optimised. Download our latest guide for a complete breakdown of our expert tips to creating a perfect direct mail campaign to create letters that engage homeowners and drive instructions.

Direct Mail Marketing

E-Guide

Spectre Market Report - Q3 2023

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

November 14, 2023

Mastering Marketing Campaigns: 5 Top Tips To Boost Your ROI

Join our experts, Joe Gaudoin and Charlotte Simpson, where they’ll be giving a demonstration of our newest feature, Spectre Campaigns - the latest and most powerful prospecting software on the market.

Spectre Showcase - Prospecting Redefined.

In this showcase, we’ll be introducing two new additions to the Spectre line-up as well as one totally new product, joined by key players from the Spectre team, including Co-Founders Tom and Heather, Head of Spectre Sales, Joe Gaudoin, Product Marketing Manager, Emma Martin, and Head of Customer Success, Charlotte Simpson.

Maximise your prospecting and secure more valuations.

Join Callum Hartley (Senior Customer Success Manager, Spectre) and Lee O'Brien (Co-Founder, David Lee) as they discuss how you can maximise your prospecting and secure more valuations with Spectre's most powerful features.

How to position your agency for impressive growth.

CEO of Agents Together and renowned industry trainer, Sarah Edmundson joins Spectre as we spill secrets on how to adapt and succeed in the modern estate agency industry. This isn’t one to miss.

The formula for winning instructions in the current market.

Following the release of the brand-new Spectre Market Report, Street Group’s Head of Training and Development, Joe Gaudoin will be speaking about the key trends from Q1 2023 and how agents can use these insights to propel their prospecting. Join us as we reveal which time points and sales-based events agents need to be focusing on right now in order to win more instructions. Plus, Joe will also be covering what agents can do to strengthen their valuations in a tough market.